Padded Attraction, a Toronto-based company specializing in shoulder-padded bras, plans to shape up the plus-size market this spring. Added Attraction, a new line of four bras, all with detachable shoulder pads, was introduced "due to a burgeoning demand for big and beautiful (styles)," explains company president Laila Valli. Sizes range from 34C to 44DD in black, white and ivory. Prices list between $40 and $50, with matching panties ranging from $18 to $22.

Padded Attraction's existing client base of majors, in both Canada and the U.S., has been requesting plus-size products.